Basic Visual Identity Guidelines Logo and Typography

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Basic Visual Identity Guidelines
Logo and Typography


Basic Visual Identity Guidelines is a system of applying elements of visual identity: logo, color and typography. The rules laid down in the manualapply to the permitted and unauthorized usage of these elements withinthe visual identity. In order to ensure the regular use of the identity visualelements and to maintain uniformity and continuity, it is necessary toadhere to the prescribed rules. Any use of identity elements outside the rules prescribed by the manual is considered a violation of visual identity.

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